Mobile Apps… What does it mean for retail?
The digital revolution has altered how retailers engage with their consumers and prospects. Today, companies see no need to depend on print advertisements or billboards to promote special offers and discounts. It is much easier to reach customers via apps that provide customers with deals and offers at the push of a button.
How can companies benefit from mobile apps?
Retail businesses may profit from mobile applications in the following ways:
- Providing customers with the capability to explore merchandise without purchasing, allowing them to use their time and energy more efficiently.
- Providing useful information to customers while improving their overall experience.
It enables companies to advertise to a larger audience by expanding their reach by adding a dedicated app for every category and brand.
In this digital era, mobile apps have become the “real moneymakers” in the industry. Let’s elaborate in detail about some of the benefits, and more.
Mobile apps increase engagement
The ability to engage with potential customers in a personal, interactive way has been transformed by mobile phones and their applications. Retail companies have become more interested in mobile applications over the past few years. It helps them engage with their customers on a more personal level by providing information about products and giving special discounts directly into their phones, on demand.
They can post social media updates, coupons, and photos of new items via their apps. Further, they may provide customers access to this information while they are away, as they can access information at their own convenience.
Mobile apps can boost up-sell opportunities
Retail stores are embracing the mobile market. The number of U.S. mobile customers has grown steadily over the last few years. It’s being predicted the number would rise further over the next few years as new consumers shop online. Inside a mobile shopping experience, it’s visually appealing to offer product recommendations, along with its user-friendly shopping experience and speed.
Mobile apps improve brand perception and affinity
There is a direct correlation between a company’s success in the mobile space and the company’s success in overall brands perception.
Once consumers understand a brand through its application, they are more likely to choose it over competition, leading to more conversions and revenue. Mobile apps help brands connect with consumers in a way that wasn’t possible before. Dedicated consumers are on their phones while at home, work, traveling, and most activities in between.
When customers know you and trust your brand, they’re more likely to buy from you.
Opportunity to build customer loyalty
Mobile applications provide increased accessibility to consumers and can help retailer clients retain customers and increase sales via loyalty programs.
Some retail chains increase customer engagement and loyalty program participation using their mobile platform as an additional tool. You could create location-based alerts that will enable customers to receive specific codes and discounts as they get close to your location. It’s crucial to develop a creative strategy that will spread actively within consumers.
Mobile applications replace brochures or flyers
Your customers are always on the go, and they can get information and discounts into their pockets. Applications optimize your sales and marketing investments by quickly pinpointing the user’s exact location, to provide them with special offers and information. So this serves as the new alternative to your typical brochures, billboards or flyers.
Mobile apps can be used for in-store payments, rewards and offers
One area that has seen a notable resurgence is the use of mobile payments. It makes sense, since it allows customers to carry less cash while shopping and reduces the possibility of lost or stolen credit cards. In fact, a recent study found that the average consumer loses control of their credit card information 24 hours a day.
The mobile app economy is exploding, and it’s bringing tremendous new opportunities to retail brands. Numerous studies have shown that consumers are more likely to buy a product or service when offered through a mobile app than when it’s available only offline. According to a recent survey by SwiftKey, 89% of US consumers now have a smartphone and use it to access content such as movies, music, and sports information. Nearly half of them said they get news and info from apps more often than traditional mass media sources.
Your customers are on the go. They’re relying more and more on smartphones to access retail products online.
Create an app for your business
How much does it cost to create a retail mobile app? You may estimate the cost now by consulting JAXEL Consultants.